If there’s one thing Juri doesn’t like, it’s being bored. That’s why when fortuitous events brought her some unexpected downtime in 2019, she wasted no time.
After a bad car accident and weeks of hospitalization forced her to stand down for a few months, she did what any other normal person would do:
She got a puppy to keep her company, and started a business to keep her sanity.
A mom to three kids at home as well as a former banking executive, Juri has always been passionate about the ongoing plight of working parents.
As the owner of Balance RVA, Juri’s mission is to help other parents raise their families without having to sacrifice an ounce of their professional ambition.
At her 10,000+ sq foot building in the heart of Richmond’s West End, she provides her members with a quiet, distraction-free place to work -
while their children play and learn in Balance RVA’s exclusive Kidpreneur Center, right down the hall.
Prior to becoming a self-declared “mompreneur,” Juri spent over a decade as a successful executive at some of the nation's largest financial institutions.
From Senior Vice President of Operations to Chief Compliance Officer of Mortgage Lending, “I was very fortunate,” she says.
“By the age of 30, I had achieved everything I wanted to in corporate America.”
So when her first child arrived in 2009 and then her second quickly followed, she left the comfort of corporate America and went off on her own.
First she started a consulting business -- after that, a photography business and then a real estate business.
"Even though I had more responsibility, I was working fewer hours and being more productive than ever, because I had complete control over my schedule," she explains.
Now a passionate advocate for working parents everywhere, Juri leads a staff with a singular mission - to help others realize that being a successful businessperson AND a dedicated parent are not mutually exclusive. “Balance RVA is built on the belief that parents shouldn’t have to choose between their careers and their families,” she says.
“Everyone can, and is entitled to, have both.”
Juri graduated magna cum laude from Cornell University with degrees in English and Psychology. She attended graduate school while working full-time and earned her Master’s in Business Administration (MBA) from the University of Richmond in 2007. Her expertise in running mortgage operations has been published across the globe, and in 2013 she was recognized by the University of Richmond as an inaugural winner of its “Top 35 under 35” award. She lives in Richmond, VA with her husband, 3 beautiful children and their puppy, Taco. In addition to the daily struggles of working parents, she is passionate about mental health rights and child abuse prevention and advocacy.
Sarah has had a successful 20 year career in Retail Sales and Visual Merchandising. She has expertise in managing multiple businesses, cultivating top talent, driving positive sales results, and providing excellent customer service through developing positive and authentic relationships with her clients, business partners and staff.
Sarah is passionate about community and supporting local businesses and charities. She enjoys bringing Richmond families together to share ideas and enjoy the rich artisan culture that our unique city provides. Growing up with a father in the United States Marine Corps, Sarah has lived on both coasts and been to many places, including Rio de Janeiro. But her favorite place to be is at home, with her loving husband and four incredible children - Maggie, Grant, Lucy and "Jack-Jack."
Sarah attended VCU's School of Arts and holds three Associates Degrees in Fine Art, Photography and Graphic Design. As Balance RVA's Director of Marketing & Sales, she lives out her passion of bringing people together every day.
Best of all, she does it with her family by her side.
Beverly is Balance RVA's esteemed Community Manager. Her job includes warmly welcoming guests, providing concierge services to our members, and taking care all the other things... little things, you know, like paying the bills.
Beverly is originally from San Mateo, California. She moved to San Jose where she met her husband and raised two beautiful children. While in California, she acquired over 20 years of administrative experience in a variety of fields ranging from medical to technical to financial. As a client account administrator for one of the big three accounting firms, she developed customer service and organizational skills that make her an invaluable part of Balance RVA's leadership team.
Since moving to Virginia in 2008, Beverly has owned her own business as well as helped the start up and operations of other family owned businesses. As a devoted wife and mother of two, Beverly fully appreciates the difficulties parents face while trying to juggle a career and a family. This is why she wanted to be a part of Balance RVA - to help others find balance in their own lives.
Beverly is a certified diver and lives in Louisa with her husband Mark.